Starting a career as a young artist can be tough: with inconsistent income, a heavy reliance on publicity and the need to gain a reputation. But a new coffee shop is changing that. Rather than contracting young artists, as a gallery might, they are offering their cafés up as hybrid coffee / art shops.
Taylor St Baristas treat coffee as an art, and want equally inspiring surroundings for their customers. The mod brand employs coffee enthusiasts who take their job extremely seriously: Costa and Starbucks are losing out fast. Their shops are more personal, their coffee delicious; even the milky patterns they weave on top of their cappuccinos are worth an extra five minutes walk.
Italy makes the best coffee; but in Taylor St Baristas, it is facing competition. The brand was started by Australian siblings Nick, Andrew and Laura, during a bleak London winter in 2006, ‘as a much needed response to the dire state of London coffee.’ They weren’t wrong. With not only the state of coffee poor, but the state of the big brand’s finances questionable (Starbucks suffered a crippling consumer boycott when its taxes were revealed) , Taylor St Baristas offers a less commercial, more ethical café: perfect for feel-good lazy Sundays or a morning dash for caffeine.
And now, visual art is on their menu too. Gone are the bland Ikea prints of Café Nero and Costa; Taylor St Baristas offers young artists their cafés as a place to display their works. The exhibitions change bimonthly, and only include artists at the start of their careers. If their increasingly loyal following of coffee-drinkers take a fancy to piece while sipping a hazelnut latte, they can email the shop (firstname.lastname@example.org) and buy the work in question.
When you think about it, it is a prime location. Hundreds visit a single shop in a day: with nine branches having popped up recently, that number is hugely multiplied. Not only do they get a large customer base, but they are placed in some of the most affluent areas of London: Bank, Liverpool Street, Canary Wharf and Mayfair, to name but a few. People spend a lot of time there – comfy seats and a warm atmosphere encourage long lunches and extensive chats, and their coffee is gaining fame.
Recently exhibited artists include Will Scobie (a Brighton-based illustrator and graphic artist), Imantas Selenis (a Lithuanian urban landscape and portrait photographer) and Hannah Devereux (who investigates the abstraction of landscape). Taylor St Baristas’ branch in the chaotic, commercial Canary Wharf is dripping with Michal Radzio’s calm landscapes – offering a caffeine boost and artistic refuge in one stroke.
In a cloudy economic climate, art has to be innovative – not just in its form, but in how it is sold. Taylor St Baristas is offering a personal hybrid with a huge network of potential art collectors. Artists, especially young up-and-comers, shouldn’t treat this as a second-best option to a gallery: it is an original and interesting display venue in itself.
With thanks to Taylor St Baristas and Imantas Selenis for photos.