Salvator Mundi – the Masterpiece, the Myth, the Millions
By Cat Manson
7th April 2021 6pm
Cat Manson was part of the team who staged an international PR campaign which helped Leonardo’s Salvator Mundi become the most expensive work of art in history, when it sold for $450 million in New York in 2017.
In her first public talk on the sale, Cat will discuss the history of the work over the centuries, including its more recent rediscovery and path to auction. She will give a behind-the-scenes perspective on the painting, its sale and the subsequent reaction.
Touching on themes of possession, myth, brand, hype, avarice and the very nature of our reaction to art itself, her lecture will explore some of the debates around this work iconic of art.
Cat specialises in brand, culture and reputation communications. After twenty five years at Christie’s she now establishing a consultancy practice focusing on training, brand campaign project work and reputational PR matters. Cat has worked regularly in Americas, Asia and across Europe including supporting Christie’s expansion in the Middle East, Russia and China as part of the drive to develop new markets. Over the years, Cat led many high profile projects including in 2016 Christie’s 250th anniversary celebrations as well as multiple complex cultural property projects including the 2012 return of the bronze zodiac figureheads to the National Museum in Beijing. She also oversaw a multitude of PR campaigns during her tenure including Royal and Celebrity collections as well as high level consignments such as the Rockefeller Collection and Salvator Mundi sales. Cat has a Masters in Renaissance Art at the Courtauld Institute of Art and an Honours Degree in English Language and Literature from Durham University.
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